Battenkill Communications is the publisher of Brew Your Own magazine and WineMaker magazine as well as the websites www.byo.com and www.winemakermag.com. Personal information is collected by Battenkill when you decide to place an order (personally or as gifts for others), enter a contest, participate in a survey, or make a general inquiry. The information collected when you order from us or enter a contest includes some or all of the following: name, address, phone / fax number, e-mail address and credit card information. With regard to surveys in which you elect to participate, we may request demographic information (age, household income level, etc.) along with basic information regarding your reading and/or hobby interests and how Battenkill may better serve those needs. Finally, name, address and other contact information may be collected so that we can respond to any customer service issue, request for information or other general inquiry, along with information about the nature of your inquiry.

It is important for you to understand that no personally identifiable information can be captured or retrieved by Battenkill unless you directly volunteer it. When you access one of our web sites, our server cannot identify "where you're from," nor are we able to identify "who you are." Battenkill does not passively collect any information, particularly your e-mail address, and does not use "cookies" for storing or collecting any information.

The fundamental use of the information we collect is to respond and fulfill your needs as a customer or prospective customer. In other words, the information is necessary and is used by us to send you the magazines or other products you have ordered, to process your payment, to fulfill your request to enter a contest, to acknowledge your interest in participating in a survey, or to resolve the customer service matter or other inquiry you have brought to our attention.

Demographic and other information volunteered in connection with surveys is used primarily for internal purposes to improve the company's responsiveness to customers' wants, needs, interests, opinions and suggestions. The aggregate findings and results of such surveys may be published. Demographic information volunteered via surveys is entered "blind" with respect to any personally identifiable information provided by individual survey respondents, and is not linked in any way with such information.

If you subscribe to one or more of our magazines, you will also receive a notice or notices about renewing your subscription prior to its expiration date. You may also receive periodic mailings from us about new products, services or upcoming events, and -- from time-to-time -- your address information may be made available to other reputable companies or organizations for marketing or information gathering purposes. Typically, such third parties serve the hobby industries in one form or another. You may request to be excluded from such mailings by contacting us directly or by taking other proactive measures, as specified below.

At the time you volunteer personally identifiable information and at anytime thereafter, you can direct us not to use this information for promotional or informational mailings. At your option, you may also elect to suppress the mailing of renewal notices for any of our magazines. If you do so, your personally identifiable information will be flagged in our system as "do not promote" to correspond with your request, and you will be excluded from the related Battenkill mailings. You can also elect separately to be excluded from mailings by any third party to whom your address might otherwise be provided. You can, at any time, send such directions to the appropriate Customer Service Department at Battenkill Communications:

Brew Your Own Customer Service Department
P.O. Box 469121
Escondido, CA 92046

Or contact us by e-mail:
byo@pcspublink.com

WineMaker Customer Service Department
P.O. Box 469118
Escondido, CA 92046

Or contact us by e-mail:
winemaker@pcspublink.com

Customer Service for both magazines can also be reached by calling toll-free, 800-900-7594, 8:30am - 5:00pm Pacific Time, Monday - Friday.

There are also national clearinghouse organizations where you can register to suppress unwanted solicitations. The most prominent of these is the Direct Marketing Association (DMA). The DMA provides mail, e-mail and telephone data base "preference services" free of charge to consumers who wish to block all unsolicited direct mail, e-mail and telemarketing contacts, respectively. For more information, visit DMA's web site at www.the-dma.org, or contact them at (202) 955-5030.

In addition to the special measures you may take to suppress unwanted solicitations by contacting us directly, Battenkill has implemented procedures whereby files that otherwise would be used for promotional mailings are processed with the DMA to remove any records belonging to individuals who may have registered with DMA's Mail Preference Service (but not with Battenkill).

Battenkill Communications does not directly market to children or other minors.

We maintain our corporate offices in a separate location from our customer service operations. To contact us about non-customer service related items:

Battenkill Communications
5053 Main St., Suite A
Manchester Center, VT 05255

byo@byo.com

802-362-3981
802-362-2377 (fax)