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Advertising

WineMaker Digital Flipbook Issue Advertising

Greater access to quality grapes, high quality kits, and new equipment and supplies have made winemaking more accessible and popular than ever. WineMaker is leading the way as the recognized authority in content for the hobby winemaking enthusiast.

  • 17,300+ readers per issue
  • Over $15.6 million spent annually by readers on winemaking supplies and equipment.
  • 109,305 winemakers advised by readers annually on selection of supplies and equipment.
  • 1,539,873 gallons of homemade wine produced by readers annually.
  • Over $25.4 million spent annually by readers on commercial wine.

WineMaker Covers the Entire Home Wine Industry!

Number of years subscribers have been making wine:

  • 1-3 years: 7%
  • 4-8 years: 16%
  • 9-12 years: 22%
  • 12+ years: 55%

Readers make wine from a combination of concentrates, juices and fresh fruit.

  • Kits: 28%
  • Concentrates: 7%
  • Juices: 30%
  • Fresh Grapes: 82%
  • Non-Grape Fruits: 24%

Reader Survey:

  • Active Hobbyists:
    • Each WineMaker reader makes an average of 6.9 batches a year.
    • Spends an average of $901 a year on home winemaking equipment and supplies.
    • Spends an average of $1,466 purchasing commercial wine a year.
  • Influential Buyers:
    • Each reader advises an additional 6.3 other people a year regarding their selection of home winemaking equipment & supplies and has influenced 4.9 people to start hobby winemaking.
  • Buying Power:
    • Average household income $141,016

WineMaker Advertising Delivers!

  • 74% have purchased or plan to purchase a product directly as a result of an advertisement they read in WineMaker.
  • Last year, 84% of our advertisers ran in multiple issues and 46% ran on a full year contract. They didn’t run long-term contracts because we are nice guys (which we think we are) – they ran because advertising in WineMaker really works!
  • WineMaker digital flipbook issue advertisers benefit from our Integrated Marketing which bundles display advertising in the digital magazine replica flipbook issue along with WineMakermag.com banner advertising!WineMaker advertisers receive the best advertising exposure of any winemaking media in the industry! Our Integrated Marketing blankets your advertising across our targeted audiences in the digital flipbook issue and throughout our .html-format stories so you maximize your reach across our audience no matter how they consume WineMaker content! Readers can link right to your website in several ways:
    • Linked WineMaker digital flipbook display advertising so readers can click immediately to your site from your advertisement in the issue.
    • Web banner ads run-of-site on WineMakermag.com both in desktop and mobile for the term of your commitment:  Full-page advertisers get a 1400wX400h hero takeover banner, 728wX90h banner, and 300wX600h pixel banner. All other size advertisers get both a 728wX90h banner and 300wX250h pixel banner.

    For more information about advertising please contact us at [email protected] or call us at (802) 362-3981 ext. 102.

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Home Winemaking Supplier Directory Listing

For brick and mortar shops looking to advertise their business to our active audience of winemakers, we offer an affordable place in our WineMaker Supplier Directory. Business name, store location, website, email, phone, and a short description of what sets your business apart from the rest, comes with the listing. You can sign up online