Friday, February 18, 2022
(All times are Eastern)
10:45 a.m. – 10:55 a.m.
INTRODUCTION
11:00 a.m. – 12:00 p.m.
WINERY MARKETING CHECK-UP
HOW MANY HATS? BALANCING BEING WINEMAKER & OWNER
KEYS TO A BETTER BUSINESS PLAN
12:30 to 1:30 p.m.
DEVELOPING SENSORY SKILLS FOR WINEMAKERS
NEW WINERY DIRECT-TO-CONSUMER SALES CHECKLIST
BREAKING DOWN TASTING ROOM NUMBERS
2:00 p.m. – 3:00 p.m.
TOP 5 FINANCIAL MISTAKES NEW WINERIES MAKE
CASE STUDY: HOW DO BRANDS TARGET 6 DIFFERENT WINE CONSUMERS
TECHNIQUES FOR OPTIMIZING WINE AROMAS
3:30 p.m. – 4:30 p.m.
5 BIGGEST LEGAL MISTAKES WINERIES MAKE
AVOIDING SMALL-SCALE WINEMAKING PITFALLS
WINERY BRANDING 101