GaragisteCon Seminars & Events

SEMINARS & EVENTS

Friday, February 18, 2022

(All times are Eastern)

11:00 a.m. – 12:00 p.m.

WINERY MARKETING CHECK-UP
SALES & BUSINESS OPERATIONS

Are you worried you may not be doing all you can to help your winery succeed? Or curious whether you are using your marketing resources as effectively as possible? Join Chris Cook who helps wineries through their own marketing check-ups as she teaches you how to make sure you are using your marketing efforts and dollars wisely to produce the best sales results you can for your business. Learn what key items are often overlooked by wineries when pulling together marketing strategies.

CHRIS COOK
PRESIDENT, CEO & FOUNDER, CAPICHE WINE MARKETING & PR

HOW MANY HATS? BALANCING BEING WINEMAKER & OWNER
WINERY OPERATIONS

Juggling all the various duties of being a small business owner is always challenging, but when one of those responsibilities is also making wine in addition to running a business your workday gets pretty complex. Doing everything well takes careful planning and organization so key items don’t fall through the cracks in the winery or at your desk. Learn how to make better decisions on how to divide your time and duties so things run smoothly.

CHIK BRENNEMAN
WINEMAKER & MANAGING PARTNER, BAKER FAMILY WINES
COLUMNIST, WINEMAKER MAGAZINE

KEYS TO A BETTER BUSINESS PLAN
START-UPS

There are plenty of templates out there for creating a business plan. But the winery business has its own specific needs and specialized considerations to keep in mind when you want to convert your dreams into a potential winery launch. Luckily we have Genevieve Rodgers who helps wineries-in-planning write better business plans that will help your new winery move off the drawing board and more successfully into business.

GENEVIEVE RODGERS
WINERY CONSULTANT, PEMDAS WINERY SOLUTIONS

12:15 to 12:45 p.m.

Q&A WITH SMALL WINERY VENDORS

You can check in live with your choice of top winery vendors to get your questions answered about small-scale equipment, gear, ingredients, supplies, and services.

1 p.m. – 2 p.m.

ENHANCING PRODUCTION EFFICIENCY AT YOUR SMALL WINERY
WINERY OPERATIONS

Many believe the smaller you are the less efficient you can be at producing a product given the restrictions of scale. However just because you are a small winey doesn’t mean you can’t improve your processes to make wine more efficiently while keeping quality high. Learn the steps you can take to streamline your efforts and reduce your work hours to put great wine in the bottle for your customers.

LEGAL CHECKLIST FOR YOUR WINERY LAUNCH
START-UPS

Undertaking any entrepreneurial endeavor can be a daunting task. It can get very complicated when doing so in a highly regulated environment, such as the one that governs the manufacture, distribution, and sale of wine. And while every founding team will inevitably make some mistakes, Lawyer Jacob Appelsmith, who specializes working with wineries, will walk you through a legal checklist of steps to take before opening your winery’s doors in order to give your new winery the highest chance of success.

JACOB APPELSMITH
SENIOR COUNSEL, PILLSBURY WINTHROP SHAW PITTMAN LLP

BREAKING DOWN TASTING ROOM NUMBERS
SALES & BUSINESS OPERATIONS

Learn what the key accounting and financial guidelines should be for your tasting room so you can understand your numbers more accurately. You’ll learn from winery-specialist CPA Geni Whitehouse and leave with better ideas of benchmark numbers to keep your winery’s projections more realistic and understand some of key figures and metrics to keep your tasting room performing to its full potential and to be more successful.

GENI WHITEHOUSE
COUNTESS OF COMMUNICATION, BROTEMARKLE, DAVIS & CO LLP WINE INDUSTRY ACCOUNTANTS

2:15 p.m. – 2:45 p.m.

SMALL WINERY TRENDS PANEL

Listen to a range of wine industry veterans discuss trends specific to the small winery segment from both the business as well as wine side. 

3 p.m. – 4 p.m.

TOP 5 FINANCIAL MISTAKES NEW WINERIES MAKE START-UPS

Wineries are a niche business and you need to better understand the particular financial aspects of this specialized industry or you’ll make costly mistakes. From taking advantage of winery-specific tax regulations to sound accounting practices with appropriate cost and revenue line items included, learn some of the keys to standing out your winery business on the right financial foot with Evelyn Cook, a CPA who specializes working with wineries.

EVELYN COOK
PRESIDENT, COOK CPA GROUP

CASE STUDY: HOW DO BRANDS TARGET 6 DIFFERENT WINE CONSUMERS
SALES & BUSINESS OPERATIONS

You make great wine, but how do you position those bottles to attract your ideal customer and build sales loyalty? Rebecca Ritz who specializes in winery branding design will walk you through this case study showing how wineries have used design and branding to go after six distinct wine consumer types. It is amazing what some tweaks to fonts and colors can do to fundamentally change what your bottle tells a potential customer seeing it on a shelf.

REBECCA RITZ
OWNER, BAUERHAUS DESIGN

EQUIPMENT TLC: TAKING CARE OF YOUR INVESTMENT
WINERY OPERATIONS

You’ve already made the big investment in your winery equipment and are using it to make great wine. But you really need to regularly maintain your winery’s equipment for the sake of wine quality and also the sake of your dollar investment. Learn what regular maintenance you need to be doing- and how often – to take care of your valuable equipment.

4:15 p.m. – 4:45 p.m.

Q&A WITH SMALL WINERY VENDORS

You can check in live with your choice of top winery vendors to get your questions answered about small-scale equipment, gear, ingredients, supplies, and services.

5 p.m. – 6 p.m.

5 BIGGEST LEGAL MISTAKES WINERIES MAKE
SALES & BUSINESS OPERATIONS

Are you unknowingly making legal mistakes that will negatively hurt your winery? From intellectual property to navigating permits to employment law, there are plenty of legal mistakes a small winery can make in the course of just doing business. Lawyer Jacob Appelsmith who specializes in representing wineries and other alcohol producers will walk you through some of the most common legal mistakes other commercial wineries have faced so hopefully you don’t have to as well!

JACOB APPELSMITH
SENIOR COUNSEL, PILLSBURY WINTHROP SHAW PITTMAN LLP

AVOIDING SMALL-SCALE WINEMAKING PITFALLS
WINERY OPERATIONS

This presentation is for all winemakers looking to raise the quality of their small-scale fermentations. Whether you are new to commercial winemaking or have plenty of vintages under your belt, Jenne will give you tools for evaluating where you are at in the process and proactively making decisions using the lab analysis skills necessary and within the reach of any small-scale winery.

JENNE BALDWIN-EATON
TECHNICAL INSTRUCTOR OF VITICULTURE AND ENOLOGY, COLORADO MESA UNIVERSITY

WINERY BRANDING 101
START-UPS

Get ready to be immersed in the world of branding your brewery. Creating a brand behind your wine, defining your brand’s personality, reinforcing the brand through design, telling the brand’s story, and finding your winery’s public voice are all key elements that will attract and keep future customers in addition to all the great wine you’ll be making. Chris Cook works with wineries on branding every day and she’ll share the keys you need to consider before opening your doors.

CHRIS COOK
PRESIDENT, CEO & FOUNDER, CAPICHE WINE MARKETING & PR

Click to Register for WineMaker Online GaragisteCon for $99 (Discount until January 28, 2022)